Third-Sector (Page 60)

Amazingly, there are more than 200 ranking factors in Google’s algorithm! That makes the job of SEO a tricky one, especially as the rules of the game seem to be ever-changing. With that in mind, we thought this infographic from outlining the latest search engine optimisation trends could be useful. Have fun! Source: More →

A team of students from Coleg Cambria in Wales have worked with NEW Mind, the mental health charity for North East Wales, on the design and build of a new website to reach out to young people suffering with mental health issues. During this project, which makes up part of their Advanced Skills Challenge certificate, the BTEC Level 3 IT students developed skills in project management, web design, problem solving, team building, understanding key requirements and communicating to the customer. The website had to be built to strict specifications that the charity had provided and the students – who worked in teams – had toRead More →

It’s not long until GDPR is in full motion, so getting your data in line is an essential measure for keeping on top of compliance. Making sure any data you acquire is organised and in-line with regulations is key. Unorganised data puts you at risk of wasting your charity’s money, gaining negative publicity, or even breaking the law. Cleaning data habitually also makes life much easier when moving across to a new CRM system or performing a large-scale audit. With data consolidated, you can migrate information easily or adjust it accordingly with little complication.   Apply a unique ID to each record: Applying individual ID’s helps you manageRead More →

GOOD Agency has been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD decided to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet, but had to find a way to support its participants so they still had the bestRead More →

Macmillan has secured top spot in a report highlighting the experiences UK consumers have in their interactions with British charities. Making it Count: customer satisfaction in the charity sector is the first report of its kind published by The Institute of Customer Service. It identifies the attitudes, behaviours and skills that UK charities should demonstrate to attract and retain financial and voluntary support. Based on 1,500 survey responses, Macmillan was voted as the highest performer for charitable organisations, closely followed by RNLI. Both scored strongly for effective use of donations, reputation, caring about their customers and trust. The Salvation Army, Cancer Research UK and BritishRead More →