An animal welfare charity has launched a bold campaign across online platforms called ‘Save the F***ing Rhino’. The #RhinoRealTalk campaign has been created by Save the Rhino International to focus on rhino breeding if endangered rhino populations, particularly in Indonesia. There are fewer than 80 Sumatran rhinos and fewer than 70 Javan rhinos, according to latest figures from the charity. > See also: Save the Rhino appoints Twogether for 2015 Rhino Drive The campaign features a range of social media posts calling for donations to help the charity protect the future of rhino populations, which are under threat from poachers. Let’s be honest: we needRead More →

Charity digital transformation is a much-abused buzzword. The fact is, charities who are focused on improving their digital maturity are better able to plan, meet strategic goals, increase donations, be more productive and have more resilience against risk. But digital transformation can sound like a daunting concept for organisations focused on delivery and driving their impact. But while digital transformation can seem like a big mountain to climb, with lots of distraction in the form of shiny and expensive new tech, the path to success can be paved with smaller efficiency-driving ‘quick wins’ that can kick start your organisation into embracing a digital mindset withoutRead More →

The Information Commissioner Elizabeth Denham has launched an investigation into the use of facial recognition technology to scan the general public “as they go about their daily lives”. The investigation has been launched following concerns raised in the media about the use of such technology in the Kings Cross area of central London. > See also: How to design digital ethical principles for your charity The Financial Times reported that facial recognition technology was being used at Kings Cross station. The station’s developer Argent told the paper that the technology included measures to protect the privacy of the public.   Threat to privacy Denham said:Read More →

Just as digital presents enormous opportunities for charities, it comes with its own unique challenges. As decision making, communication and operations all become increasingly tied with digital technology, it’s vital for charities to ensure they’re using these tools responsibly and that they are upholding their charity’s core values whether in the offline or online worlds. There are plenty of potential pitfalls for the unaware. Just as in the analogue world, charities need to ensure they always make the right decisions when it comes to using and storing peoples’ data, publishing information online and using technology to deliver services. > See also: What are digital ethicsRead More →