Fundraising boss completes 24-hour charity gaming challenge

The boss of a charity sponsorship website has completed a 24-hour outdoor computer gaming challenge to raise funds for homeless people.

Give Penny Chief Executive Lee Clark completed the challenge to raise money for homelessness charity Shelter yesterday (20 December) in the garden of The Ruin, a venue near to the website’s Birmingham base.

Money was raised through public donations as well as by businesses who were able to promote their brands during a live stream of Clarke’s challenge in exchange for a £50 sponsorship.

The challenge is part of a partnership between Give Penny and Shelter that included a Giving Tuesday event on 27 November that raised £2,500 where staff members from the charity and sponsorship website livestreamed games on Shelter’s Twitch channel.

£1,000 raised through 24-hour gaming challenge

Clark, who raised £1,000 taking part in the challenge, said: “Facing homelessness is something most of us never have to contemplate. Working with Shelter and learning more about the reality that so many families face these circumstances every single day inspired me to take on my own fundraising challenge as part of the Level up for Shelter campaign.

“I hope it goes some way to highlight the work Shelter does in this area and we raise lots along the way.”

Shelter’s Digital Marketing Manager Eoghan Beecher added:Here at Shelter it is important for us to ensure our digital activity is of the highest standard and working with GivePenny to launch Level up for Shelter was no exception.

“They’ve been incredibly accommodating and took a collaborative approach with us to ensure the product best matched the needs of our users.”