NSPCC launches Amazon Alexa donation tool

The NSPCC has become the latest charity to use voice recognition technology through Amazon Alexa to boost donations.

The children’s charity is using goDonate Voice, an off the shelf product developed for charities by creative agency WPN Chameleon’s digital studio Addition.

Charity supporters can enable the skill through the Alexa app or their voice by saying “Alexa, open NSPCC” to donate.

The money is then deducted from users Amazon account and sent to the charity via Amazon Pay.

“We are always looking for new ways to reach our audience and voice assistants are a growing part of people’s everyday lives – particularly for busy parents with children,” said Louise Corden, Lead Digital Producer at the NSPCC.

“Our Alexa skill has both the ability to donate to the NSPCC as well as help us deliver our core message, through providing tools to teach children that their bodies belong to them.

“Our Talk PANTS campaign helps parents teach their children about staying safe in a fun, informal way using a catchy song and voice game, so it was a natural evolution to move those onto Alexa.”

Voice donating an emerging trend

Addition Managing Director Vicky Reeves added: “Voice offers a new and exciting channel. We’ve been working with Amazon and have been exploring and creating Alexa skills for charities to enable them to use voice for fundraising, service delivery and engagement.

“goDonate Voice is a new solution which gets charities up and running with voice donations and will evolve as the channel evolves, so our clients’ benefit from the very latest thinking and features”.

In October, Breast Cancer Care lauched an Amazon Alexa tool to offer women advice on spotting the signs and symptoms of breast cancer.

Also in October British Heart Foundation became the first charity to link up with Alexa to organize donation collections.

Source: charitydigitalnews.co.uk